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The company was founded in 1946 by French fashion designer Christian DiorHaute couture is under the Christian Dior Couture division. 

In 1950, Jacques Rouët, the general manager of Dior Ltd, devised a licensing program to place the now-renowned name of “Christian Dior” visibly on a variety of luxury goods. It was placed first on neckties and soon was applied to hosiery, furs, hats, gloves, handbags, jewelry, lingerie, and scarves. Members of the French Chamber of Couture denounced it as a degrading action for the haute-couture image. Nevertheless, licensing became a profitable move and began a trend to continue “for decades to come”, which all couture houses followed.

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